“… wanting to look good in a luxury design they can rely on….”
“men who can afford to wear stylish, good quality beachwear with an effortless Brasilian flair…”
It is definite that men in designer swimwear get much more attention and create a lot of excitement in the minds of both sexes when the only item they have got on at the beach is a well-fitted luxury designer piece.
Designer swimwear for men has seen a big jump in attention from various designers over the last years, and not only from the established ones, creating a huge demand and variety.
The luxury market offers a large choice of designer swimwear for men, but looking into buying myself a new pair for this summer got me into the trouble that is related to luxury: which brand offers the best quality?
Time to compare some really interesting brands created in Europe!
Distinctive swimwear brand launched in 2014, took inspiration from the colours and nature of Cape Town, South Africa to create ‘an affordable luxury resort wear design’.
The London-based designer Leo Joseph works together with a company that provides them with sustainable cloth from recycled plastic, that is very soft and quick drying. The brand uses prime linen and pima cotton for its designs also.
CUSTOMER TYPE: men spending a lot of time at the beach, wanting to look good in a luxury design they can rely on.
Luxury, stylish swimwear made from soft fabric, with a contemporary flattering fit.
Colourful designs, many of them inspired by animals.
By being a member of the WorldWildlifeFund UK, the brand likes to give something back.
The quality fabric dries very fast and can handle wear&tear.
Example: the brand’s signature Clifton swim short has a zipped back pocket and stainless steel cord ends at the front.
Very reasonable price range, good delivery, and returns policy. Very clear and inspiring website!
Where to buy: leojoseph.com
The brand created by two British guys took off in 2009 with the now famous design and production of a beautifully handcrafted beach bat – made in Brasil by local artisans.
The next logical step was to grow towards the brand as it is today with a great line of beach and casual wear inspired by the Carioca lifestyle.
Great range of swimwear from tailored shorts and ‘sports / swim’ shorts with striking designs and prints to sunga’s for the fit body.
If you want to get the feel for the Brasilian hot look and Carioca Post go to frescobolcarioca.com.
Or when you happen to be in London, check out the newly opened Notting Hill Frescobal Carioca store on 1, Lonsdale Road for a breath of Brasil!
I DEFINITELY dream to be part of their game and I bet you will too!
CUSTOMER TYPE : men who can afford to wear stylish, good quality beachwear with an effortless Brasilian flair.
Price range : Shorts from £ 120 till £ 150.
Large range of swimwear made from fine fabrics with great colours and catching prints.
The brands collection in its Brasilian setting is very inviting to scroll through.
Items in the collection are named after Rio’s iconic beaches or other stunning beach spots, cities and culture in Brasil and can definitely add a feel to your purchase, or be even slightly too much.
The detailed information on fabric, length, sizes, pockets, zippers, cords etc. is something you expect from a designer brand in the higher price range.
VERY good shipping and returns policy.
Where to buy : frescobolcarioca.com
You will read everywhere that it was UK based Orlebar Brown that has revolutionized the swimwear shorts market.
Adam Brown worked his 2005 idea out from scratch, launched the brand with a college mate in 2008 and has managed to ignite the male summer lovers fantasy and seduce them since with his well-named design lines like Editions, Bulldog etc.
The brand sells worldwide through over 300 stores.
Once Cristiano Ronaldo was spotted in Orlebar Browns and Daniel Craig did wear a pair of the Orlebar Brown swim shorts in Skyfall, so you could say Orlebar Browns’ star of success shines to the limit in the luxury design swimwear niche.
The description for its signature tailored fit Classic as “Shorts you can Swim in” certainly changed the way you look at men’s beachwear.
OB offers a variety of length for shorts, from Shortest to Long in a great range of new styles and colours.
The style of presentation on the website is attractive, but not over the top in background stories and images and focuses on the collection and its details, comfortable enough for me to continue shopping and comparing some items.
CUSTOMER TYPE : men feeling comfortable wearing hand fitted designer “shorts you can swim in” of the highest quality, ready to surprise their mates this summer again.
Price range : from £ 145 till £ 225.
High quality swim shorts in a great range of styles : Editions, Bulldog, Dane etc. of trusted fabric with an exciting and original choice of new prints and patterns.
The shorts have a hand fitted waistband, made of multiple pieces of material, to ensure the designer shape.
Choice of the sizes Shortest, Shorter, Mid-Length and Long, is a real plus for me having shorter legs.
Great guarantee, the OB Five Year Guarantee, after registering your Classics Swim Shorts.
A unique option in the Luxury Swimwear Industry is the “design of your own Snapshort”.
Make sure you don’t regret the image when your shorts are ready as the price tag is from
£ 395 onwards. Unique in all respects.
Where to buy : orlebarbrown.com
To really appreciate this extraordinary fashion collection you could dive into the founders’ spirit and his past, as the New York founder and owner of this brand, intertwines his background and experience in philosophy, art, photography and writing with his fashion style and is an icon of the après surf aesthetics.
Or just buy yourself a fabulous piece of his designs and get the real bohemian feel from the ocean.
A very laid-back newcomer in the world of (beach) fashion – he started in 2013 with the capsule collection and coined the term playwear for his leisure designs – and his style and design range is completely different from his co-designers.
The brand started out with stunningly detailed board shorts ( ” they only get more beautiful as you wear them in the ocean..” ) and the brand has become big in Japan since launching its capsule collection.
Relaxed fits, bold prints, and very rich textures are combined with the highest quality materials.
CUSTOMER TYPE: men whose spirit matches rebellion playwear of high-quality design and carry the byname hobos of the sea with pride.
Price range: from $ 190 onwards.
Very laid-back surf culture fashion of high-quality cotton, suede materials.
Bold prints with very relaxed fits and luxurious textures breathe bohemian playwear style with a classic touch.
Not only for surf bodies…
Where to buy: